Case study · Client: a Texas real estate brokerage
Integrated business technology architecture
We replaced a stack of separate vendors with one system our client's brokerage runs on every day.
- shared record of every customer and listing
- 1
- shared record of every customer and listing
- products on one backend: website, iOS app, Android app, CRM
- 4
- products on one backend: website, iOS app, Android app, CRM
- production use since launch
- Daily
- production use since launch
The engagement
Our client, a Texas real estate brokerage, came to the problem most small businesses have: a website from one vendor, a CRM from another, separate email, phone and e-signature tools, and listing data that lived somewhere else again. Each tool kept its own copy of the customer, and none of them shared what they knew.
We designed one architecture instead. A shared database layer sits underneath a public website, native iOS and Android apps, a broker command center, customer communications and a background job system, all on managed cloud infrastructure. Every product reads and writes the same customer and the same listing.
We moved the business onto it in stages, so operations never stopped. Today a customer who saves a home on the website sees it in the app, and the broker sees both in the CRM, because there is only one record to look at.
- The challenge
- A brokerage usually runs on separate vendors for its website, CRM, email, phone, documents and data, each with its own copy of the customer and none sharing what they know.
- What we built
- One architecture designed from the ground up: a shared database layer, a public website, iOS and Android apps, a broker command center, communications and background workers on managed cloud infrastructure, all reading and writing the same record of every customer and listing.
- How it applies to your business
- Any business running on several disconnected tools can be brought onto one designed architecture, in stages, without stopping operations.
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Based in Austin, Texas. Serving businesses across the United States, with international projects considered where appropriate.